时尚街拍网Luxury fashion house Armani has today announced that it will adopt a company-wide policy to cease the use of fur, starting from the release of its autumn/winter 2016 collection.
The brand, founded over 50 years ago in Milan by Giorgio Armani, has incorporated fur into its designs intermittently, and praised advancements in faux alternatives in informing its decision.Giorgio Armani said:“Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”
The move has been praised by UK group Respect for Animals, a member of the international Fur Free Alliance.“We are delighted that such an influential company in the fashion business as Armani has become a Fur Free Retailer and they join many other compassionate retailers in the UK” said director Mark Glover.
The Armani Group presents two collections during the bi-annual Milan Fashion Week showcase – one for its main Giorgio Armani line and another for its Emporio Armani label.The industry event is dominated by brands who heavily embrace the use of fur:Fendi, Roberto Cavalli, Blumarine and Ermanno Scervino all incorporated exotic animal skins into their collections, making Armanis move all the more unexpected.
Last year, fellow Stella McCartney - whose brand does not use any animal skins or leathers whatsoever - made a statement with a catwalk collection of shaggy coats that she declared were made from fur-free fur.
In February we reported on the revival of fur on the catwalk.Retail analystsEditedreported that there was117 per cent more real fur products released into the fashion market in the past three months, compared to this time last year.
