Yasmin Sewell Named Style.Com Fashion Director

YASMIN SEWELL has been appointed as fashion director at Condé Nast's new e-commerce and omnichannel shopping platform, Style.com.

The fashion consultant - who has held senior creative positions at Browns and Liberty, in addition to establishing her own successful fashion label Etre Cecile - will head up the fashion team at the forthcoming platform, drawing on "her deep industry-wide insight", "holistic analysis" and "visionary advice and strategy", read a statement this morning.

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"Yasmin's unique vision for products, trends and talents will be pivotal in Style.com's growth," said president of Style.com Franck Zayan."She is one of the most sought-after consultants in the industry, so having her as a full-time member of our team is a great accomplishment."

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Scheduled for launch in 2016, Style.com will allow users the opportunity to shop the UK editions of Condé Nast titles inducing Vogue and GQ both through their websites and directly on the Style.com platform.

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"This is a game-changing project and I'm thrilled to be working with the world's best and most exciting brands, and to set a strong vision for the evolution of Style.com," added Sewell.